The Competition Between Japanese Manufacturers And The Harley-davidson Motorcycle之间的竞争,日本制造商和哈利-戴维森摩托车
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The motorcycle is widely regarded as a symbol of the rebel, a representation of youth, and an icon of Americana.摩托车被广泛视为象征反叛,代表青年,和一个图标的美洲大蠊。 The first recognized motorcycle design was made by a pair of German engineers in 1885, in what was, essentially, a bicycle with an engine.第一公认的摩托车设计是由一对德国工程师于1885年,在是什么,基本上,自行车与一引擎。 While Japanese manufacturers like Suzuki dominate the motorcycle market globally, in America, the Harley-Davidson company has firm control over the market.而日本制造商一样,铃木,称霸全球的摩托车市场,在美国,哈雷-戴维森公司已严格控制市场。
It was during the late eighties and early nineties that Japanese manufacturers such as Suzuki, Kawasaki, Honda, and Yamaha gained a foothold in the worldwide motorcycle market that they have never let go.这是在八十年代后期和九十年代初期,日本的制造商,如铃木,川崎,本田,雅马哈,获得了立足点,在世界范围内摩托车市场,他们从来没有放过。 They were designed and built with better performance, better handling, and better quality.他们设计和建造与更好的性能,更好地处理,和更好的质量。 It is no secret that their promotional campaigns during the early years also targeted the negative reputation of the Harley-riding bikers and the public fear of biker gangs.这不是什么秘密,他们的宣传活动,最初几年期间,也有针对性的负面声誉的哈雷-骑骑车和公众的恐惧骑车团伙。 While such attacks ceased quickly, the tarnish it left in the reputation of the Harley has not been removed.而这种攻击停止迅速,有损它留在声誉的哈雷并没有被拆除。 That alone is speculated to be the cause of Japanese manufacturers holding such a strong presence, even with the American buying public.仅仅是猜测,成为事业的日本制造商举行这样的强有力的存在,即使是与美国市民购买。 Also, by reputation, the Japanese machines were easier to maintain and the general public did not associate them with leather-clad degenerates, though the biker stereotype is drastically incorrect.同时,通过声誉,日本的机器更易于维护和一般公众没有它们的关联与皮革包层退化,虽然骑车人的刻板印象是大幅不正确。
However, competition has not driven the main American manufacturer, Harley-Davidson, into the background.然而,竞争并没有推动的主要美国制造商,哈利-戴维森,融入背景。 After taking time to formulate the proper strategy, the American manufacturer returned to take back its market share.上台后的时间,制订适当的策略,美国制造商返回收回其市场占有率。 The company did so not by attempting to match the more family-friendly reputation of a Japanese motorcycle, but by exploiting the appeal of their older designs.该公司这样做,而不是由企图,以配合更多的家庭友善的声誉,日本的摩托车,但利用的吸引力较旧的设计。 Marketing the re-worked designs as distinctly American machines, the company rapidly regained its former customer base.市场营销的重新设计工作,作为鲜明的美国机器,该公司迅速恢复了前客户基础。 They increased their hold further by appealing to collectors, such as comedian Jay Leno, and making their machines easy to customize and re-tool.他们增加了他们的举行,进一步呼吁收藏家,如喜剧演员杰伊纱罗,使他们的机器容易定制和重新工具。 In fact, it is the customization market that has really allowed Harley-Davidson to stay so long in the game despite stiff competition from the likes of Kawasaki and Honda.事实上,这是个性化的市场,确实让哈利-戴维森留下来,只要在游戏中,尽管激烈的竞争,从喜欢的川崎和本田。 There is a saying that goes to state that the rarest type of Harley one can find is one that is completely stock; that is, one that has not been modified in any way.有一种说法认为,到国家最罕见的类型的哈雷一可以找到是一个完全是股票,即是一个尚未被修改以任何方式。 Indeed, many Harley enthusiasts believe that the main weakness of Japanese bikes is that they are not as easily customizable as a Harley is.事实上,许多哈雷爱好者相信的主要弱点日本自行车是他们不容易自订的作为是哈利。
Regardless of whether or not one believes the reputation of Harley biker gangs or enjoys being able to customize their personal motorcycle, these machines are here to stay.不论是或不是有人认为的声誉,哈雷骑车人团伙或享有能够定制自己的个人的摩托车,这些机器都在这里留下来。 Production of both Japanese and American bikes have not slowed down and there are, statistically, more bike owners than automobile owners.生产双方的日本和美国的自行车没有放缓,并有统计上,更多的自行车比汽车业主的业主。 That statistic holds especially true outside the US, where a bike is a more common means of private transportation for the average citizen than a car is.统计指出,持有,尤其是在美国以外的地方,自行车是一种较常见的手段,私人交通为普通公民比车。 This embracing of the motorcycle is happening despite the higher accident rate for bikes than any other private land vehicle out there.这拥抱的摩托车正在发生的事情,尽管意外率较高的为自行车比其他任何私人土地的车辆有。 It doesn’t seem to matter what country one goes to; the youth of every culture seems to view these two-wheeled machines as symbols of teenage euphoria and thus, the adrenaline rush associated with a bike ride is, as they say, like nothing in this world.它似乎并不不管什么国家一去;青年的每一种文化,似乎要查看这两个轮子的机器作为符号的十几岁的快感,因此,肾上腺素的繁忙与自行车乘坐的是,正如他们所说,像什么在这个世界上。
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Harley-Davidson 哈利-戴维森
The Sportster 883C and other 883 models get 60 miles per gallon highway.该sportster 883c和其他883型号获得60英里每加仑公路。 Did you know there are 13 HD motorcycles starting at under $15,000?你知道有13个,房屋署摩托车开始下一点五零万美元?
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Motorcycle Rentals including Harley Davidson Motorcycle Rentals servicing Los Angeles California.摩托车的租金,包括哈雷戴维森摩托车出租服务,洛杉矶加州。
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